The client provides VIP services and ticket sales for top events around the world. The task included website promotion to the top of search queries And Launch of an advertising campaign for 4 events: Champions League 22, FIFA Euro 22, Oktoberfest 22, Hahnenkamm 2022. 2-3 months were allocated for preparation. We managed to reach the top 10-20 search queries in 1.5 months. We also ran a campaign in Google Ads, but with low ROI. After analysis, we made changes to the technical optimization and design of the site with the addition new marketing elements to increase sales.